We all want to make positive changes in our lives. Whether those changes are to sell more, get healthier, or even save more money, they all require us to change our behavior. In this video, Rene walks you through the hidden psychology of why behavior change is so difficult and how to make the changes needed to achieve your desired results.

Every industry in the world follows a defined sequence of events to bring an idea, product or service to market. In Sales Math, Rene Rodriguez unpacks the simplest measurable metrics that drive sales and helps you identify the monetary value of each step. Then you will learn how to identify the monetary value of each activity and shows you the only two ways you can make more money.

Why do some sales professionals excel and others struggle, even when presented with the same opportunities? Learn how to "create YOUR why" and understand the "buying why" of your customers.

As sales professionals, you have to be able to influence your clients to trust you and your product. This three-step equation will help you unlearn old habits and begin to influence your customers in tangible ways.

To be a successful sales professional, Rene believes that there are six key activities you must be doing on a continuous basis. In this video, Rene introduces you to these activities, their intended outcomes and how they can contribute to your success. Through real-life examples and helpful tips, you will learn practical tactics you can use to generate more leads, prospect smarter, and gain a stronger referral base.

Rejection…it’s a reality for every sales professional. Or is it? In this next video, Rene unpacks the fear of rejection and helps you get into the right mindset to achieve results. If you are making cold calls, contacting referral prospects, or networking this video is for you! This isn’t a motivational video so be prepared to be challenged!

Understanding the human brain is the key to overcoming the natural resistance for new ideas, people, or thoughts. In this video, Rene introduces the Triune Brain Theory. Once you understand the patterns of the brain, working with it becomes easier. It will get you thinking about how you can restructure your pitch!

To be more successful in our initial “talk-tos” you need to understand the root of the customer’s or referral partner’s resistance. In Mastering the Approach, Rene helps you understand the common reasons talk-tos and sales calls fail. He also addresses how to overcome the mortgage fatigue the impacts our industry. You will leave this short video better prepared for the call and will learn to tailor your conversation to each individual customer’s values.

In this video series Rene focuses on how to be a conversationalist, and introduces you to what he calls the "magic formula" to having a conversation that focuses on the customer and builds rapport. In his L.O.V.E. Method, Rene shows you how to actively listen and ask question to create real connections with customers.